Digital Marketing

Advertising solutions, delivered through digital channels such as search engines, websites, social media, and emails. While this term covers a wide range of marketing activities, all of which are not universally agreed upon, we’ll focus on the most common types below.

our capabilities

Content & Strategy
The practice of strategy and content creation to optimize, improve and drive sales conversions
SEO
The practice of increasing the quantity and quality of traffic to your website through organic search engine results
SEM
The practice of marketing a business using paid advertisements that appear on search engine results pages
SMM
The practise which involves creating and sharing content on social media networks in order to achieve your marketing and branding goals.

our development process

Discovery &
Audit
01
The initial call to understand your company, its goals, and current social footprint. The primary goal is to identify opportunities & challenges before confirming whether Woolza's model is conducive to your business and its social needs.
Review and
Proposal
02
Armed with your current footprint and goals, Woolza will build out a custom 90-day plan for your company including onboarding logistics, content calendars, localized strategies and more.
launch!

03
Woolza launches the service you have chosen, no matter if it is 1, 2 or all the services at once.
analytics
and reporting
04
The idea is to make sense of the data we are working with, to analyze it and to correlate to the strategy if needed.

What does my Woolza Pilot do?

At Woolza we combine awesome technology with our groundbreaking shared-resource model to give our clients full-time human coverage & expertise at costs 70% lower than alternative managed Digital Marketing services.
Paid Search
Paying for every click may sound like you’ll end up paying a lot, but in a well-designed campaign, the opposite is true.
Lead engagement
Lead engagement and nurturing techniques will not only help you bring in more revenue and referrals, but it’ll also reduce your cost per lead as more will convert.
Targeted Campaigns
Up to 10% of the monthly fee goes to targeted paid campaigns focused on increasing your following and monetizing its loyalty.
Content Sourcing
Your SocialWoolza will source quality content that will engage and provides value to your audience. Whether its an informative how-to-video, some industry insight or just a funny meme, your SocialWoolza will constantly share content for your approval.
Analytics and Optimization
Monthly reviews focused on performance and optimizations to ensure goals are met.
Community Engagement
Engage with other business, organizations, and posts to drive engagement and build local brand awareness & trust in your community.
Organic SEO
Gaining a high placement (or ranking) on a search engine results page in unpaid, algorithm-driven search results produced by search engines such as Google and Bing.